The OBALY (PACKAGING) Trade Fair is suitably associated, in terms of topics, not only with the REKLAMA POLYGRAF Trade Fair, but in a very convenient way also with the prestigious Package of the Year competition. This competition is organised by the SYBA Packaging Association which has obtained the certification for it as the only entity in Bohemia. For successful participants it therefore means also a possible entry into the international World Star contest (organised by WPO, World Packaging Organisation), in other words they can compete for the packaging “Oscar” award.
The evaluation of the last several editions of the Package of the Year competition took place on the Meet Factory premises. This year it is for the first time when there is a change! The Jury will meet at the PVA Exhibition Centre in Letňany in order to assess the exhibits registered. The evaluation will take place during the first two days of the trade fair where a benefit for applicants as well as (and especially) visitors is the fact that for all the term of the trade fair the packages registered for the competition will be presented in Hall 6.
Evaluations and presentations are organised under the name PACKAGE OF THE YEAR = A PUBLIC MATTER
The aim of the competition is to highlight and subsequently promote the best ideas, innovations and technologies in the field of packaging appearing on the market. Packaging solutions are arranged according to the area of use in 11 categories: FOODSTUFFS, DRINKS, COSMETICS, PHARMACEUTICAL PRODUCTS, CLEANING AND LAUNDERING AGENTS, ELECTRONICS AND APPLIANCES, AUTOMOTIVE (transport and industrial packages), GIFT PACKAGES, LABELS, POP&POS display, TECHNOLOGIES, OTHERS.
Marketing benefits are enormous
For the time of its existence the Package of the Year award has reached very high reputation and this brand is appreciated not only by manufacturers of packages, but also by their clients, i.e. producers of the goods. A significant benefit is great marketing support of winning packages. The competition organiser, i.e. the SYBA Packaging Association, makes winning packages visible at all significant events in which it participates. They include PackSummit 2018, PACKAGING ACADEMY, Interpack trade fairs in Düsseldorf, PACKAGING 2018 at the PVA Exhibition Centre in Letňany, EMBAX and others. Winners are promoted also through media partners (media promotion of the event up to CZK 100,000). This marketing support is obtained not only by the entity registering the package or product, but also by the manufacturer, designer or implementing drafter of the solution. Besides the certificate, the winners receive also an original trophy and mainly, as it has already been mentioned, a possibility of nomination to the WorldStar Awards. The project is connected with awards in individual categories, and there are also gold, silver and bronze awards of the Chairperson of the Jury or the special prize known as “Save Food” and Consumer Prize (special award granted by consumers, the data are collected through a survey organised by the Kantar Millward Brown agency).
There were, are and will be (?) a lot of interesting solutions at the Package of the Year event
The Jury is nicely surprised by the high level of packages, materials as well as prints every year. Among interesting categories it is necessary to mention the relatively new category “Technologies”. It surprised several times last year. The Gold Prize of the Chairperson of the Jury was deservedly granted to Continental Automotive Czech Republic s.r.o. for its solution DIGI – 3D tray for the automotive industry, where the advantages offered by 3D print were used in an optimum way. The winning exhibits in this category included also the technology, which was presented later at the PVA Exhibition Centre by the Xerox company which is a traditional (i.e. coming this year as well) REKLAMA POLYGRAF trade fair exhibitor. Its technology is used also by the well-known company INDIGOPRINT s. r. o., last year’s participant and at the same time also one of the winners of the Package of the Year award in the category of Processes and Technologies. With the package supplied by this company it is possible to experience what impressions are created by the package whose perception takes place by sight as well as through the sense of touch. The package uses folding cardboard with a specific weight of 350 g/m2, which is digitally printed in CMYK, the printing process was followed by the touch-perceivable lamination method “soft touch”, which not only grants the necessary velvet effect, but at the same time prepares grounds for digital transmission of the metallic foil and creation of an attractive effect of digital sleeking.
The closing date of this year’s edition of the Package of the Year competition is on 15 May 2018 and already from 29 May the REKLAMA POLYGRAF and OBALY (PACKAGING) Trade Fair visitors will be able not only to see their evaluation by the Professional Jury in a live transmission, but also to get inspired by them.