OBALY 2018 OBALY 2018
Event venue - LETŇANY
PVA EXPO PRAHA Výstaviště Letňany
Organizer


ABF, a.s.

OBALY 2018

POS stands – a useful tool for product communication

Packaging fulfils a number of basic (protective, handling) as well as marketing (visual, promotional, informative, psychological, aesthetical etc.) functions. In the world of modern packages the basic functions are taken for absolutely granted and an always increasing emphasis is placed on marketing functions. Marketing support of a product, is however, by far not provided by the package only, but also by other means of media, visual or product communication. An important product support is provided to the product by displays. And displays, together with other product POS tools, will not be missing from the OBALY (PACKAGING) and REKLAMA POLYGRAF Trade Fairs either.

16.02.2018 13:17:18 More


JOIN THE EXHIBITION

Sign up today!

 

The application can be found in the section for exhibitors or here.

 

We look forward to you!

01.02.2018 12:01:39 More


Personalised packaging using digital printing of leading players

Suppliers of digital machines will have a wide representation in May within the framework of the OBALY (PACKAGING) and REKLAMA POLYGRAF Trade Fairs at the Exhibition Centre. Besides polygraphy production, manufacturers from the digital printing sector focus more and more on producers of packages. And it is no wonder at all. While the volumes of magazines, newspapers and other paper production are decreasing, the packaging segment is growing and often attracts even “non-packaging specialists” as well. The current trend is that many printing plants or advertising agencies extend their range of products and services also with the area of packages. They do not try to compete with large boxboard producers with price as well as space demanding machinery equipment, but they try to offer something else to their customers. It is quite interesting that also large packaging players try to extend their offer range with “something more” of that type. And this “new feature” is just personalisation in the HI RES quality implemented by using digital printing!

29.01.2018 10:14:21 More


Digitalisation and the world of packages

The OBALY (PACKAGING) Trade Fair touched digital production of packages already in its last edition during a successful presentation of a low-cost packaging centre, in which such companies as Antalis, CT Praha, Komfi, Macron and Xerox participated with their technologies and materials. An advantage of digital production of packages is elimination of complex preparation, production of printing forms as well as plotter clicking boards. The production process often uses high-quality graphic and CAD SW, digital printing and digital cutting in the form of a plotter or laser. With the production minimised this way it is possible to respond much more flexibly to the processing of small and medium-size jobs. In the future it is possible to suppose that digital production of packages will be optimised also for large volumes of jobs. Producers must, however, be prepared for changes in production already now. Both the REKLAMA POLYGRAF and OBALY (PACKAGING) Trade Fairs will present, in the month of May, a number of technologies, whether in combination with digital printing or cutting out. All is implemented of course with the help of powerful HW and SW applications.

29.01.2018 10:09:51 More


Not only Christmas presents need to be packed

The season of the most beautiful holidays in the year is approaching. These holidays are full of symbolism. The pleasant symbols, even though less spiritual, include Christmas presents which are associated with special packing, where it is possible to apply creativity in order to please the person receiving such gifts still more. Creativity can be ensured on our behalf also by professionals with the help of gift packages or nice decorative packing paper as well as other materials. Gift packing will not be missing in May at the OBALY (PACKAGING) Trade Fair either. It is held simultaneously with the REKLAMA POLYGRAF Trade Fair. It will surely pay to offer interesting solutions or just to come and get oneself inspired (not only) for next Christmas.

29.01.2018 10:06:15 More


The OBALY (PACKAGING) Trade Fair newly in connection with the Package of the Year!!!

The OBALY (PACKAGING) Trade Fair will be held in May 2018 not only in connection with the REKLAMA POLYGRAF Trade Fair, but also, like during the last year’s edition, it will have its professional sponsor - the SYBA Czech Packaging Institute. SYBA will have presentation activities at the trade fair as well and will follow up to the successful seminar of the cycle known as “Specialities of the Packaging Design”, which will not be missing at the PVA Expo Letňany Exhibition Centre next year either. On the other hand, an absolute innovation will be interconnection of the national competition “Package of the Year” and the OBALY (PACKAGING) Trade Fair.

27.11.2017 09:57:18 More


The 2nd edition of the OBALY (PACKAGING) Trade Fair already in May 2018

Last year was a premium year for the OBALY (PACKAGING) Trade Fair, which is held simultaneously with the REKLAMA POLYGRAF Trade Fair. And already for the first attempt it was assessed by exhibitors as well as visitors as a very successful concept. No wonder - also the actual polygraphy finds a wider field of applications more and more often in the world of packages than in the printing sector at present. While printed media are many times replaced by electronic ones, the goods will always have to be packed. And packages must promote sales activities, i.e. they must fulfil, among other things, also the sales-promotional functions. The connection of the concepts of the Reklama Polygraf and OBALY (PACKAGING) Trade Fairs is therefore more than logical. The first edition of the trade fair was an overview of new trends as well as an opportunity for business meetings. The OBALY (PACKAGING) 2017 Trade Fair was assessed highly positively by both the exhibitors and visitors. The increasing tendency of the interest in the 2nd edition of the trade fair is confirmed by the interest in the presentation area on the part of exhibitors already now, i.e. half a year before the trade fair event opens its gates.

 

27.11.2017 09:42:19 More


EARLY BIRD RATES FOR OBALY

Dear Exhibitors,

 

take advantage of early bird rates which are valid until 30 November 2017. The application forms can be found in the section For Exhibitor or here.

 

Do not hesitate and apply now, we´re looking forward to you!

21.11.2017 16:15:57 More


Packaging Design Specialities

The Czech Packaging Institute SYBA, which is the main professional partner of the OBALY/PACKAGING Trade Fair, is the organiser of the professional seminar entitled Packaging Design Specialities, which has a long-term tradition and is a part of the project known as PACKAGING ACADEMY. The topic selected for this year’s event is “Packages for Toys” and the Association for Toy and Play has been invited as a partner of the event. The seminar will be held on 25 April 2017 during the OBALY/PACKAGING and REKLAMA POLYGRAF Trade Fairs held at the PVA EXPO PRAGUE LETŇANY Exhibition Centre. The seminar will start at 10 a.m. in the Congress Hall of the Entrance Hall 2.

06.04.2017 08:20:56 More


Low-cost Package Centre

The OBALY/PACKAGING Trade Fair provides an excellent opportunity for presentation of low-cost production of packages in practice. In the heart of the trade fair it will be possible to find the Low-cost Package Centre, where several suppliers together will present production of a few practical presentations from a wide range of packages.

 

06.04.2017 08:13:17 More




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