Packaging fulfils a number of basic (protective, handling) as well as marketing (visual, promotional, informative, psychological, aesthetical etc.) functions. In the world of modern packages the basic functions are taken for absolutely granted and an always increasing emphasis is placed on marketing functions. Marketing support of a product, is however, by far not provided by the package only, but also by other means of media, visual or product communication. An important product support is provided to the product by displays. And displays, together with other product POS tools, will not be missing from the OBALY (PACKAGING) and REKLAMA POLYGRAF Trade Fairs either.